When I started my carreer at Scholz & Friends in Hamburg 97 there were more black suits in agencies then on state funerals and christmas parties had budgets like annual revenues of middle class businesses. It was the golden age of packshot shootings in LA, „because of the light“.
There were no copywriter schools back then, so I learned everything from scratch. Like coming up with an idea, writing it down, visualizing and presenting it to clients like Lufthansa, BMW and Telekom.
Three years later I joined Springer & Jacoby – the famous agency everybody outside of S&J condemned, because everything they did seemed so effortlessly amazing. There I realized that it does take some damn effort – and up to a hundred drafts to write a Mercedes-Benz copy my CD finally didn´t hate. I also found out how rewarding it is to work with the smartest in the industry, especially after picking Konstantin Jacoby´s brain in Palma de Mallorca.
After another three years it was time to move on and at the end of a long summer pondering about my future with a dog in my campervan I moved to Berlin. Aimaq Rapp Stolle was quite the opposite of the well-oiled machine Springer & Jacoby: different, exciting and new, but also chaotic, somewhat offhand, unpredictable – and therefor just like Berlin.
I made friends for life in this city and the decision that freelancing is next. I loved how that took away the paralyzing security of a monthly pay check. Working for a backyard shop in one week and for the world´s biggest brands in the next is something I really love. I just like to be a creative, a problemsolver and a consultant. And after 15 years of doing just that I´m amazed that I´m still happy about it.
My primary focus in the last years included copywriting, concept development, creative strategy, handling pitches, presentations and day-to-day business for creative agencies, as well as a lot of localizing work for Apple. About 90% of my work is confidential, so I rarely end up with a shiny case video, a 60“ commercial for my reel or credits in award books. I´m the unknown stuntman. But I´m fine.
I live in Hamburg, Germany with my girlfriend, our two fantastic kids and a dog. I like to live and work here as much as I like to work everywhere else on the planet. If you´d like to know more about me, availability, partners or rates – just call me or send me an email.
Thank you. Jens.