jens hellweg | Beats
654
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Beats

Transcreation of their 2018 World Cup claim „Made defiant“. That line was born out of Dre´s and Jimmy Iovine´s relentless attitude in regards to their music and business and nails their brands philosophy. The claim also had to work as a battle cry for players and fans for the biggest event of the year. „Gegen den Strom“ was used in everything World Cup related like the Mesut Oezil spot as well as their epic Guy Ritchie mixtape.
Client

Beats by Dr. Dre

My role

Transcreation